Doors open August 2026
Private community for agency operators
Turn your agency into
a Sellable asset.
Join other founders and access the exact systems, content, and resources needed to turn your agency into a predictable, scalable, and sellable business.
Join the private Sellable community
I have a totally different outlook on my business and clear next steps for moving forward.
I loved working with Yaya. He was helpful and insightful, didn't mince words, and gave me honest feedback that I truly needed. He delivered on every promise throughout the engagement. I feel so lucky to have known him, and I feel like my agency is in a much better place.
Andy MilliganFounder, MMG StudioIf this is your agency, you’re in the right room.
- You started an agency for freedom. Ended up just building another job.
- You still wear multiple hats. Sales, delivery, taxes, whatever else comes up.
- Your pipeline is referrals and luck. You never cracked consistent leads.
- Revenue is project by project. Recurring stays a someday.
- You live in triage. Slack, email, LinkedIn, repeat all day.
- You are busy every hour. Yet feel like nothing got done when the day is over.
- Your only hobby is the business. Nothing exists outside the laptop.
- You would sell one day. You are not sure it is worth anything.
The cost of another year
- Scale it like this and you are just building a bigger cage.
- Revenue might grow. Your profit will stay the same or shrink.
- You stay the one person the whole thing depends on.
Why nothing has worked.
Traditional courses make you better, not the business.
More skill makes you more essential. The agency needs you more, not less.
Advice is built for startups, not agencies.
Venture playbooks don't fit a services business.
Nothing was made for agencies. Sellable is.
The first education built for agencies.
Actionable advice made for how agencies actually work.
Enterprise value and founder freedom.
Both, not either. Worth selling, and it runs without you.
A room of operators like you.
A private group building the exact same thing.
Here’s exactly what you get inside Sellable.
A Personalized Curriculum
Your diagnostic maps a personalized path through the Sellable curriculum and resources for you and your agency.
Private Community Access
Building an agency can be a lonely game. This is the room of vetted agency founders you've been looking for. Go further, together.
Weekly Group Call
Live every week. Hot seats, teardowns, and real Q&A. Watch your own problem get solved in someone else's seat.
Monthly Speaker Sessions
Live every month with operators who have built, scaled, and sold. The people you want to become, in the room with you.
The Sellable Course
60+ hours across the four pillars. Everything to turn your agency into a business that runs without you and sells.
Resource Library
Every playbook, template, and asset you need to go from “agency rollercoaster” to sellable asset. Built from working 1:1 with multiple agencies.
Direct Access In Slack
An AMA channel for the messy stuff. Roadmap, deals, hiring, a proposal due tomorrow. 48-hour response.
Your Agency's Own AI
Coming soonTrained on the LLA curriculum. Tuned to your agency. Answers in your context, not generic advice.
Doors open August 2026
We went from over-explaining what we do to clients getting it in one line.
When we started working with Yannick, Legency was already doing strong work. We just didn't have a clean way to talk about it or a repeatable way to win the right clients. He helped us get specific about who we're actually for, sharpen our offer so it stopped sounding like every other Webflow agency, and put real structure behind how we go to market. He's built one and sold one, and it shows in every piece of advice. Nothing was theory. Everything moved us forward.
Fionn LennonFounder, Legency MediaWe look at your agency the way a buyer would.
We take apart your agency as if we were buying it. That exposes the gaps and key constraints across the four pillars. Then we fix them together.
Demand
How you get leads.
Convert
How you turn leads into clients.
Deliver
How you service and keep clients.
Measure
How you keep track of your numbers.
From “I have an agency” to “I have an asset” in 3 phases.
See your agency the way a buyer would.
- Run your agency through the exact process a buyer uses.
- Find your number: what it is worth today.
- Identify the key constraints holding your value down.
- Leave knowing exactly what to fix first.
The goal: Total clarity on where you stand today.
Get your personalized roadmap.
- Receive your prioritized plan, built through an investor's lens.
- Mapped to your gaps, sequenced into one clear path.
- Know the first move, and the next one after it.
The goal: Personalized step-by-step plan to a sellable agency.
Turn your agency into a sellable asset.
- Work the plan with the community, course, and resources.
- Focus on one constraint at a time.
- Demand, systems, and people built as you go.
- Your data room fills up while you build.
The goal: A business that runs without you and is worth something.
I built this because it didn’t exist when I needed it most.
I dropped out of art school. After freelancing for a bit, I became an agency owner by accident.
I was good at the work. So the work kept coming. I built it to ten people in a beautiful all-glass corner office at WeWork. Things were humming.
Then I flew too close to the sun. Deep down I was still a freelancer. Just with a bigger job and more risk.
Nobody teaches agency owners how to run a business. There is no school for this. So I learned the hard way.
It crashed. I burned all the way down. Back to me, my laptop, and this time, six figures of debt.
I made one promise. Build it back a different way.
That's when I learned about the idea of a sellable business. One that runs without you and is worth something.
For the first time I had clarity. One thing to focus on. Not a to-do list with no end.
I paid off the debt. I built it back to seven figures. Then I sold my agency.
Sellable exists for my younger self. Buried in debt, doing everything, sure it would never work.
So you can reach the same place. Without the agony, the tears, the panic attacks. Just clarity, and a path to founder freedom.
Yaya Lorenz · Founder
The Sellable Clarity Guarantee
Clarity in 60 days. Or we work for free.
Join on the annual plan and do the work. In 60 days you get an investor-grade roadmap to a sellable agency. Built across all four pillars.
- A clear diagnosis of your key constraints.
- A 12-month plan with projects, owners, and targets.
- A live review call where we pressure-test it with you.
If we miss it: You show up and do the work. If we still have not delivered, we keep going for free for up to six months. Plus an extra 1:1 session, until your roadmap is done.
Available on the annual plan. You attend the calls and submit the work.
This is for a specific operator.
Perfect fit if you…
- Run an agency doing $250K a year or more.
- Want an asset, not just a bigger paycheck.
- Will do the work, not just watch.
- Think in years, not weeks.
Not a fit if you…
- Are pre-revenue or under $250K a year.
- Want someone to do it for you.
- Won't follow a plan.
- Are hunting one more tactic, not a system.
Still deciding?
How much time per week?
Every roadmap is customized to your needs. Most spend 1–2 hours on the course and building. Then we host one weekly 1-hour live group call.
What if I'm below $250K a year?
Then this isn't the room yet. Keep crushing it. We'll see you soon.
What if I can't afford it?
We shape the terms on the call. This is an investment in an asset, not a course.
What guarantees do you offer?
In 60 days you get your roadmap to a sellable agency. If we miss it, we work for free until it's done.
How is this different from other masterminds?
Built by an operator who sold an agency and now buys them. We turn your agency into an asset, not just make you a better operator.
Do you do the work for me?
No. We build it with you and your team. You own the result.
What if I'm not planning to sell?
Good. Sellable just means a business that runs without you. Then you have the option to sell, put an operator in place, or go lay on a beach for a month or two.
The biggest shift was finally having a clear angle to lead with.
I came to Yannick with a strong skill set and a fuzzy business. I knew Webflow inside out, but I was taking whatever work came in and pitching it differently every time. He helped me draw a hard line around what we do, build an offer that fits how clients actually buy, and turn outbound from something I avoided into a process I could run on repeat. Yannick isn't a coach reading off a script. The advice is practical and it lands fast.
Kreshnik BeqiFounder, BeqiBuild an agency that’s worth it.
Finally get clarity on where to focus by seeing your agency through a buyer’s lens.
Doors open August 2026