Build an agency so good, it doesn’t need you.
Personalized 12-month roadmap to turn your agency into a Sellable asset
The Sellable Roadmap is a 30-day deep-dive that applies a buyer’s lens to your agency, so you learn what it’s worth today, which key constraint is holding you back, and the exact 12-month strategy to fix it.
Built with real agency founders
Worth it if you want a real diagnostic, not just validation.
What stood out was how rigorously he pushed on the numbers, not just strategy talk. We went through three years of P&L, rebuilt our retainer offer from scratch, and defined a much sharper ideal client profile.
Felix BrodbeckFounder, DesignbaseYou already know what to do.
You just need to know what to do next.
- You know what needs fixing. You don't know what to fix first.
- You have no idea what your agency is actually worth.
- Every podcast hands you a new tactic. Your list only gets longer.
- You started three big fixes this year. Finished none.
- Leads come in one day, then stop completely for weeks.
- Revenue looks fine. What you actually keep is a mystery.
- Every deal and every project still runs through you.
- You'd sell one day. Don't feel like you're there today.
What the Roadmap does.
Know your number
Clear valuation range based on real M&A criteria, not back-of-napkin multiples. Including what a buyer would haircut today and why.
See your risks like a buyer
A score across the 4 value pillars with a simple “deal-killer” report so you know what has to change before you can ever exit or step back.
90-day de-risk plan
3–5 high-leverage moves, with owners and metrics, to increase enterprise value and reduce founder dependency fast.
12-month sellable agency roadmap
A phased plan across demand, convert, deliver, and measure with “walk-away” milestones where the agency can run without you for weeks at a time.
Built by someone who's done it
I built an agency, crashed it, rebuilt to 7 figures, exited, and then led acquisitions for almost two years. This is everything I learned along the way.
Three documents. One clear sequence.
Document 01 · The Teardown
Your Value Today
Your enterprise value as a real number, and how a buyer gets there. A score across all four pillars. Every value adder, every value subtractor, and the one key constraint costing you the most.
Document 02 · The Moves
Your Next 90 Days
Three to five moves, sequenced, constraint first. Ranked by impact on value and on getting you out of the business. Each move comes with the exact step-by-step instructions, template, and playbook to run it.
Document 03 · The Map
Your 12-Month Roadmap
The full year phased across all four pillars. Owners and dependencies. Milestones for the agency running without you. And what it could be worth at the end.
Everything you need to implement your Roadmap, across assets, playbooks, and templates is included in our first-of-its-kind agency resource library.
“I have a totally different outlook on my business and clear next steps for moving forward.”
Andy MilliganFounder, MMG StudioYour agency mapped across the four value pillars.
Demand
How you drive demand and leads
You leave with
Positioning and an offer clients pick you for. A dream-client list, warm and cold outreach systems, and a pipeline that doesn't depend on your charm.
Convert
How you convert leads into clients
You leave with
A sales process that closes without you. Call scripts, value-based pricing, proposals that sell the outcome, and a pipeline a buyer can actually read.
Deliver
How clients turn into long-term relationships
You leave with
Onboarding that wins the first 30 days. Delivery that runs without you. Account management motion that turns projects into long-term recurring revenue.
Measure
How you're keeping track along the way
You leave with
Total clarity on what you actually keep. Margin per client and per service, a profit model, and a financial story a buyer can trust.
Your agency through a buyer’s lens.
- Four calls, one per value pillar. Demand, convert, deliver, measure.
- The agency as it actually runs today. The mess is the map.
- Plan for one to two hours a week.
The goal: Your agency mapped across the four value pillars.
- I take about a week and build your Roadmap.
- Your number, your constraint, your moves, your year.
The goal: Your agency's path to Sellable.
- A working session, page by page.
- Every move sequenced and plotted.
- You leave with the strategy and every resource to run it.
The goal: You know exactly what to do next.
I needed this Roadmap ten years ago.
I became an agency owner by accident. I was good at the work, so the work kept coming.
I built it to ten people. Then it crashed. Back to me, my laptop, and six figures of debt.
Nobody teaches agency owners how to run a business. I learned the hard way.
Rebuilding, I found one idea that changed everything. A sellable business. One that runs without you and is worth something. For the first time I had one thing to aim at instead of an endless to-do list.
I paid off the debt. I built the agency back to seven figures. I sold it. Then I spent two years buying agencies for someone else.
The Roadmap is the process a buyer runs on your agency. Turned into a plan you own.
Yaya Lorenz · Founder
The Roadmap Buy-Back Guarantee
If it wasn’t worth it, I buy it back.
Here’s the bar. By the handoff you know your number, your key constraint, and your next twelve months. And we’ve found at least your full investment in missed profit or hidden value.
If we miss it: Tell me it wasn’t worth it. I buy the Roadmap back at full price, and you keep everything. The Roadmap, the resources, everything we found. Or we keep working, free, until we clear the bar. Your choice.
You attend the four calls and send the numbers we ask for. That’s it.
The Roadmap is built for a specific founder.
Perfect fit if you…
- Run an agency doing $250K a year or more.
- Want an asset, not just a bigger paycheck.
- Will run the plan, not admire it.
- Are ready to open the real books.
Not a fit if you…
- Are pre-revenue or under $250K a year.
- Want someone to do it for you.
- Want validation instead of a diagnostic.
- Would rather keep the numbers vague.
Still deciding?
How much time does this take?
One to two hours a week for about 30 days. Four calls, plus homework between them.
What if I'm not planning to sell?
Good. Sellable means the agency runs without you and is worth something. Sell it, hire an operator, or keep it and take August off. The path is the same either way.
What do you need from me?
The business as it actually runs. Real financials, real pipeline, real delivery. The mess is the map.
How is this different from a course or mastermind?
Those hand you content and leave the sequencing to you. This is 1:1. We price your agency, find your constraint, and build your specific year.
What's the investment?
We shape terms on the call after your application. The buy-back guarantee means the risk sits with me, not you.
What happens after the 30 days?
You run the plan. Every move points at the exact playbook, template, or workbook in the resource library. You own all of it.
We went from over-explaining what we do to clients getting it in one line.
When we started working with Yannick, Legency was already doing strong work. We just didn't have a clean way to talk about it or a repeatable way to win the right clients. He helped us get specific about who we're actually for, sharpen our offer so it stopped sounding like every other Webflow agency, and put real structure behind how we go to market. He's built one and sold one, and it shows in every piece of advice. Nothing was theory. Everything moved us forward.
Fionn LennonFounder, Legency MediaThink Five Moves Ahead.
In 30 days you hold the Teardown, the Moves, and the Map. One clear sequence to an agency that’s worth it.